Here are a few things that I've learned over the years from some really talented people—either as advice or by example. Yes, even really talented people do some really dumb things sometimes. The trick is learning not to do them in the first place, or at least not to do them again.

  Sell them what they really want (It's not all about you)
  Don't cut your own throat (Two budgets you shouldn't cut right now)
 

Your Dream Team (We're not talking Fantasy Sports)

  Turning economic uncertainty into opportunity (Gain market-share now!)
  How much will it cost? (Getting the most for your money)
  Should my web site have a splash page? (It's easy as one, two, page!)